Account Based Marketing
Generating leads today is a crucial role for many agencies especially if you want your organization to grow.
Even though some blame the poor economy for a drop in sales, one major point people overlook is the ability to generate leads. Many sales-people are struggling tofind the right leads because they don’t seem to go out of their comfort zone to attract potential leads.
In this article, we will have a look at different lead generating methods. Here is a list of leads we’ll be covering:
1. Sales Leads: Generating new sales leads is the key to a successful business. Now with social media in the game, sales-people will have to put more effort in local listing sites like JD, India Mart or platforms like Instagram, Snapchat,and Facebook.
- Earlier leads were generated via cold calling but today’s game is all about networking.
2. IT Lead Generation: IT lead generation is apt in today’s competitive market. With the help of these approaches, you’re bound to get more leads.
- White paper syndication: a well-written paper opens many doors for sales. Not only does it help educate prospective leads but it also builds a sense of trust and insight to your organization’s credibility and ability.
- Content syndication is the safest way to go. This process of pushing content in the form of videos, articles, blogs on your site and third-party sites attracts numerous potential leads. For instance, let’s say you have an explainer video on how to use a product. A company willing to invest in the product will understand its major functionalities and how it is used.
- Telemarketing Lead Gen: Though this is somewhat an old approach, it is still quite useful to target potential customers of a certain age group. This approach is considered important in B2B marketing as it uses a mix of sales techniques to intrigue a potential client.
- B2B appointment setting is another part of telemarketing lead generation. Under this, a telesales representative will get in touch with the decision maker of the sales team of the potential prospect and set up an appointment. The appointment setter is responsible for getting in touch with leads over the phone to set up appointments. Though the work of an appointment setter is tough, it is worth the effort.
3. Account Based Marketing (ABM): ABM is an auxiliary B2B marketing approach that focuses on sales and marketing resources set on a specific set of target accounts within a certain market and enlists personalized campaigns crafted to resonate with each and every account. With Account Based Marketing, your marketing communication is based on the definedrequirements and attributes of the account you are currently targeting. B2B account-based marketing is considered the go-to approach in the industry today and must be opted by many firms in order to succeed in lead generation.