Lead generation made simple with email marketing tactics
There are various new marking technologies available for lead generation, but email marketing has always been the evergreen and one of the most effective tactics used by businesses. Researchers state that email marketing generates almost 44x ROI for marketers. This article talks about how email marketing makes lead generation easy.
Before we discuss the benefits of email marketing, it is to be made clear that buying a marketing list comprising of bulk email, loading it into the CRM software and sending unsolicited emails is not a proper way. This can simply block your ISP and forbid you from sending more emails. Data cleaning is essential, building an opt-in list of prospects who do expect the communication with high-quality content which is delivered to them.
There are various other processes after initial lead generation which include online purchase or telecommunication or set appointment for product briefing. Through email marketing, we can engage with millions of individuals who are at various stages of buying cycle. This becomes possible by utilizing marketing automation software, which permits marketers to build a variously defined collection of emails delivered over the time of a specific type of buyers and track their email marketing campaigns.
With the help of automation email marketing software, we can simply create and schedule emails in advance where we can efficiently build solid and valuable communication. This highly relevant and steady communication helps the marketers to build their trust and credibility with the prospects. For this, the marketers need to be more conscious about the content and design of the email they are sending. For example, the subject line of the email determines that if the receiver is going to read the emails or not. The content of the email should be short and engaging. Remember, images talk better than text, so using images will more swiftly delivery your message to the prospect.
Also, as you would like the recipients to share your content with their social media network, we can incorporate social media sharing links into the email newsletter content. While sending an email through email marketing tools, a “call-to-action” button is also an essential component of the email content. Your CTA can be anything with using words like download, register, attend, read, try now, get now, buy now, etc. to effectively move the lead to the next step of sales funnel.
Talking about the email marketing prices, as there are various kinds of packages provided by email marketing companies, but all of it is affordable and results into a good return-on-investment. If you don’t have a business email or corporate email account, you can get a domain name and link it with G Suite, Rediffmail or any other business email service. Gmail is very easy to use and the G Suite pricing is also quite affordable in terms of deliverables.
Email marketing technique, when used properly can be the most effective tactic in moving leads proficiently through your sales funnel. So, implement it and let your lead engagement succeed.